Top tips to target your audience online
Good targeting is all about good timing!
We've talked about how paying attention to your own personal analytics is crucial many times before, but now we're talking specifically about time! Depending on what platform you use and what you use it for, here are some things we have noticed when it comes to posting times:
Best day: Wednesday (Thursday and Friday are your next best bet!)
Best time: Any time between 11am and 4pm
Twitter
Best day: Tuesday & Wednesday
Best time: 9am - 1pm (the earlier the better if you are a charity or aiming to engage with other charities!)
Instagram
Best day: Wednesday & Friday
Best time: For best results, post between 10 & 11am, but 3pm is the next best option
LinkedIn
Best day: LinkedIn has consistent engagements throughout the week, but the best day would be Wednesday!
Best time: 10am-12pm
Whatever your chosen posting time, make sure it is backed up by analytics and stay consistent!
It's also about the right colours!
Never doubt how the design of your posts can be used for attracting attention! In fact, statistics show posts get double the amount of engagement when their posts are combined with an interesting graphic!
Speaking of engagement, we found some interesting studies suggesting what colours to use depending on the message you want to get across. Take a look!
RED: Commonly used to suggest a sense of urgency, this colour is associated with sales or upcoming opportunities. The colour has proven to raise blood pressure and heart rate, a movement associated with excitement; resulting in customers quickly reacting and being more likely to respond to your 'Call To Actions'.
GREEN: Green is a great colour if you're posting about any topics resolving health, nature or the environment! With strong associations, customers will automatically know what your topic is about and be quick to get involved if it is a topic of interest.
BLUE: Studies have shown this colour is best used when targeting a male audience. Many brands selling mens products often use blue in their packaging and advertisements, to the point where men now respond well to the colour. Marketing is powerful!
YELLOW: A colour that promotes optimism and happiness. If you've got a good message to share, why not add some yellow to your graphic to give people that feel good feeling!
It's important to make sure your posts have a detailed piece of artwork attached to your message; be sure to include your brand colours or any of the colours above depending on who you are planning to target too!
Media motivates engagement!
We live in a digital age, but also a visual one. Studies have commonly shown people are more likely to remember social media posts or online marketing due to their use of visual effects and videos!
Video marketing is perhaps the most successful when it comes to attracting attention, let's give you some stats!
- LinkedIn users are 20x more likely to share a video on the platform than another form of media.
- On Twitter, using a video in your posts will most likely result in a rise in engagement, almost 10x more than usual!
- Videos are also seen to produce more engagement than any other content type on Instagram.
- Results have shown 72% of customers prefer to learn through watching a video
Have we convinced you yet?
Many businesses have caught onto this trend, with a 63% increase from last year using videos to market products. But, with 82% of video content projected to show up on our screens in 2022, it's important you make sure your marketing messages are clear, interesting and relevant for your target market!
Not sure where to start with digital marketing? Check out our other blog on this very topic.
Final Tips
- Little adjustments may not seem like much, but they go a long way! Customers respond well to targeted marketing and will recognise when something has been tailored to their needs.
- Take the time to think about what message you want to share and who you want that message to be sent to.
- Really get to know your target audience. Why not do some research into recommendations for how best to tailor your marketing for that group? Continue to use your analytics too, they will help you get to know your customers even better and will give you new insights into what groups are engaging with your content.
We hope this post has been insightful, but if you want even more tips on how to market effectively or make the most of your presence online, check out our other blogs!
