Push your business profile to the top!
What does SEO mean?
Search Engine Optimisation, or SEO, is simply the process of improving your website visibility online, making it as easy as possible to access for your potential customers.
The better your visibility, the more likely customers will be able to find your business in their search, leading to a potential increase in income!
This can be done through a number of steps, let’s take a look!
How do I go about improving my SEO?
There are a number of ways that you could improve your SEO - all of the factors below will help search engines identify what your website is about and who for. This will allow the search results to show your website to the most people more effectively.
1. Use those analytics!
In order to do things right from the very beginning, you will need to have some form of website analytics in place. Without these important numbers and graphs, it will be very difficult for you to determine if all the other factors below are really making a difference.
Some useful tools:
Get them up and running as soon as possible!
Website speed is a critical factor, so be sure to remove anything that may be slowing down your website.
In 2010, Amazon did a study showing for every second their website takes to load, they lose 1% of their revenue. More recently, other studies have shown this has now increased to 6%! Now, your company might not be as big as Amazon, but those figures are not something to mess with, no matter how small your business.
If you can prevent potential customers turning away just by clearing up your website, we say it’s worth it!
3. Relevant links
Another thing search engines look for when identifying your business is recognising when you are referencing other important, relevant and reliable websites.
According to Rand Fishkin, founder of SEO data analysis company Moz, he said that “linking out sends trackable traffic, it makes your site a more valuable and scalable resource”, and he’s absolutely right!
Referencing other websites, especially other well-known ones, help the search engines to identify what your business does by seeing what other companies it can relate too.
Remember: link building is all about quality, not quantity. So make sure you are only using reliable and trustworthy links, even if you don’t include that many.
4. Choose your words wisely
The words within your website are crucial for SEO, why? Think about it this way, if a search engine is gathering its knowledge about your website, what do you think it will pick up? Is your website as easy to read as you think?
Your website should be as clear as possible when it comes to what you do and who you do it for. If it’s clear to you then it will definitely be clear for a search engine to pick up and show to potential customers. So why not throw some key words here and there and add a mission statement on a page or too, all of it will help improve your SEO for future clients!
Make sure your URL is clear and easy to read, maybe it even has your service in the title? The clearer it is, the clearer and easier it will be to translate what you do within the search engine algorithm.
5. Content Reputation MATTERS
Keep posting that unique and engaging content! This will help to increase your reputation for reliable and interesting reads. Check out our other blogs on how to keep your website relevant and exciting!
Optimising and utilising all these factors, can and will help your page rankings to move up and higher and higher in your potential customers search results, helping you get recognised faster and more frequently.
Choose these wisely; having good reviews, relevant links, key words and straight forward titles can all help to boost your SEO. They'll help the internet to identify your business and market it to others!
At Minted Box, we are here to help our clients in anyway that we can and we hope our weekly blogs have been helpful! Have any topics you want us to clarify? We’d love to hear your blog suggestions!
Why not get in touch and see how we could help you today? We can’t wait to hear from you!